BUILD BETTER

What is the HSTL Factory?

Located in the industrial heart of Petoskey, Michigan, HSTL Factory is a unique private training facility offering the area’s best personal training and small group fitness classes.

The Factory is equipped with top-of-line equipment from Rogue, Concept 2, Assault Fitness, Again Faster and more.

Designed for efficient and effective workouts, the Factory aims to deliver an unparalleled experience for all who walk through the door.

Workouts at The Factory center on resistance training protocols in a safe and guided environment. Structured conditioning and recovery supplement sessions for a complete workout.

Coach & Owner

Certified personal trainer, Elijah Brumback, is focused on helping others build better health, resiliency and longevity through fitness.

Elijah lives in downtown Petoskey with his wife and business partner Diana Eberhart and their daughter Harlow.

HSTL Factory is built on four tenets: Heart, Soul, Trust & Love (HSTL) — a foundation for positive change.

Making the decision to work with Elijah as my personal trainer has been one of the best and wisest choices I’ve made in a long time. After a 3 decade absence from the gym Elijah has helped me do a 180. I’ve lost over 50lbs, added considerable lean muscle mass, have energy I haven’t had in years and just feel better. Elijah pushes me past what I “think” are my limits thru encouragement, drive and support. He is not only my trainer but also my friend.

- Jim B.

I am in my second month of training at The Factory with Elijah. I can honestly say that I am already seeing results; both physically and emotionally. As I am rebuilding strength following a ski injury, Elijah is amazing at making the needed adjustments to the workout that allow me to be safe yet make quick progress. The gym is clean, has top notch equipment and a great sound system! The attention to detail of each personalized workout is remarkable. I am excited to continue on this journey with the help of HSTL Performance Factory.

- Trish M.

By committing to weekly workouts with Elijah I’ve been able to workout harder and more consistently than I’ve ever been able to on my own. In the period of time that I have been working out with Elijah I’ve never felt more energized as well as quickly gaining core strength each week. His ability to fine tune each workout, adjust my techniques and be right there coaching me is something I could never accomplish on my own.

- Dan L.

I am so glad I choose Eli to be my personal trainer. As a woman in my mid fifties I was gaining weight, losing energy and experiencing joint pain. Eli has been incredibly encouraging and supportive, on my fitness journey. I have lost 30lbs. my energy level is up and I feel much stronger.

- Karen B.

Working out at The Factory is just the motivation I needed in changing things up. Each work out is different and tailored to our group. I feel better and am seeing results. I love that he helps set goals for me and keeps me on track to make it happen.

Eliza T.

Join the HSTL Factory newsletter for updates on personal training, classes, free workouts, health and wellness news and more.

We use cookies to improve your experience and to help us understand how you use our site. Please refer to our cookie notice and privacy statement for more information regarding cookies and other third-party tracking that may be enabled.

Build Better